Category: Marketing

Popular Wordpress Themes

A Look at the Most Popular WordPress Themes on ThemeForest

When a WordPress developer needs a new theme, the first stop will usually be ThemeForest. As a marketplace for templates and themes of all kinds, the variety and quality ensures there will always be something for every type of project. The number of WordPress themes added to the site can make a decision confusing, with items that are adaptable to your needs. The cream usually rises to the top, though, and the most popular themes earn their reputation. Continue reading “A Look at the Most Popular WordPress Themes on ThemeForest” →

By LeadinjectionMarketing No comments yet
WordPress Benefits

Top Benefits of WordPress for Small Business Owners

As a small business owner, you’re probably aware of how important it is to have a blog or website. Your choice of a platform for your site can make a big difference in your results. If you do this, you still have many options, such as building a static website or using a CMS such as WordPress or Joomla. WordPress is the most popular blogging platform in the world and for many good reasons. The following are some of the leading benefits of WordPress for small business owners.  Continue reading “Top Benefits of WordPress for Small Business Owners” →

By LeadinjectionMarketing No comments yet
Effective Lead Generation Tactics

6 Effective Lead Generation Tactics You Might Not Be Using

Lead generation is central to a vast number of online businesses. In many cases, however, marketers fall back on the same techniques that offer only variable results. SEO and paid traffic from the popular platforms are effective, but the competition levels can often greatly reduce ROI. Finding the leads that are both cheap to acquire and profitable for your business involves looking at all possible avenues. Oftentimes, the tactics you least expect to work can be the drivers of your marketing efforts. The following tactics can easily become a central focus of your lead generation strategies, offering the ability to target people in a wide array of niches.  Continue reading “6 Effective Lead Generation Tactics You Might Not Be Using” →

By LeadinjectionLead Generation, Marketing No comments yet
Creating Professional Landing Pages

First Impressions Matter: 5 Awesome Tips for Creating Professional Landing Pages

If your business doesn’t already have a landing page–it should. A landing page is a one-page website–usually separate from a company’s main site–which gives potential customers a quick glimpse of a product or service and encourages them to buy. They are a great way to increase conversion rates. By limiting options, landing pages guide potential customers to a specific goal. It is a quick way to engage customers and having a well-designed, easy-to-use page will draw customers in. Knowing the key elements of an effective landing page should build a positive reputation for your brand and increase sales. So what makes a great landing page?  Continue reading “First Impressions Matter: 5 Awesome Tips for Creating Professional Landing Pages” →

By LeadinjectionLanding Pages, Marketing
Call To Action

A Call to Action: The Process of Turning Visitors Into Leads

Creating content that viewers read all the way through is incredibly important. Many companies make the mistake of releasing so-so content that has nothing to offer. They do this because they believe that the only point of the content they are providing is to stuff it with SEO keywords. By doing this, many companies think that they will increase their web traffic exponentially. This might be true, but the visitors that they are getting aren’t going to read through the entire piece of content if it’s poorly written or offers nothing of value.  Continue reading “A Call to Action: The Process of Turning Visitors Into Leads” →

By LeadinjectionMarketing