Creating content that viewers read all the way through is incredibly important. Many companies make the mistake of releasing so-so content that has nothing to offer. They do this because they believe that the only point of the content they are providing is to stuff it with SEO keywords. By doing this, many companies think that they will increase their web traffic exponentially. This might be true, but the visitors that they are getting aren’t going to read through the entire piece of content if it’s poorly written or offers nothing of value. Continue reading “A Call to Action: The Process of Turning Visitors Into Leads”
Pay-per-click (PPC) campaigns are a great tool for generating leads and making sales. However, most Pay-Per-Click campaigns end up costing the marketer a lot of money without generating much in return because they’re improperly planned and executed. Continue reading “5 Strategies for Turning Your Pay-Per-Click Campaigns into Conversion Machines” →
Did you know that 48% of marketers build a new landing page for each marketing campaign?
Why? Because Landing Pages help improve conversion rates better than any other type of website.
According to a recent study, Dell managed to improve its conversion rates by 300% with the use of Landing Pages. And you can too. Continue reading “How Landing Pages Can Boost Your Website Conversion Rate By 300%” →