In the world of online selling, testing is everything. Since you only have seconds to capture a visitor’s attention, it’s essential that your online storefront is perfect. No matter how large your store is, there’s always going to be room to grow your online sales.
If you want to test some various strategies, here are some ideas you may want to consider –
Offer One Product
Multiple studies have shown that consumers don’t want thousands upon thousands of things to choose from when shopping online. Depending on the size of your website or product, you may want to consider offering one product on your landing page, with the option to explore more. As long as you write a detailed sales copy that captures their attention, you may be able to see an increase of sales with your best-selling product. While this strategy isn’t going to work for everyone, it never hurts to test it.
Capturing your customer’s email address is a fantastic way to keep in touch with your customers down the road. Since you probably already know this, it’s essential that you place your opt-in subscription box in as many places as possible. While you don’t want to harass your customer to sign up with a pop-up box on every page, experts note that you should consider the top left portion of your website where most eyes glance.
With every product you sell on your website, try your best to be as descriptive as possible. This isn’t only going to be great for search engine marketing efforts, but it will entice your customer to click on the page as well.
For example, let’s say you wanted to sell a toy storage box. Instead of having something as simple as “toy storage box,” you could consider something such as, “The Ultimate Toy Storage Box – Holds Up to 50 Small Toys.” This way, you get straight to the point and people know what to expect before even clicking.
Whether you’re writing a sales copy or you want to be credible in a customer’s eye, it’s important that you have real customer testimonials on your website. While your standard “this product is great,” testimonial is great, you want to take it one step further.
One of the greatest ways is either by copying their email via a screenshot or having them developing a simple video for you. By showing that it came from a real person, this can add a lot of credibility to your store. Remember though, many people won’t just send you a testimonial, so you may have to entice them with a reward or coupon.
Don’t give your customers six months to buy a product. Instead, offer urgency to get them to buy today. For example, you could say within the next 24 hours, you can save 50 percent, or you could say this offer is only limited to the first 100 people. If you want to take it one step further, place a counter on your page to show how many offers are left. If you compel them to buy now, you’d be amazed at how many people will bite at the offer.
Format Your Text Right
Remember that most people are going to scan your pages. When creating a sales copy, be sure to keep these tips in mind so that people can find the right words:
- Use bold and italics to showcase the benefits
- Vary your paragraphs so it doesn’t look like a large block of text
- Use subheadings
- Use bullet lists
- Try to center your headlines and make the font larger
Every website on the web is going to be extremely different. Always make it an effort to never stop split testing. By testing out these various strategies, there’s no reason you can’t increase your online sales.