Did you know that 48% of marketers build a new landing page for each marketing campaign?
Why? Because Landing Pages help improve conversion rates better than any other type of website.
According to a recent study, Dell managed to improve its conversion rates by 300% with the use of Landing Pages. And you can too.
What Is A Landing Page?
In general web development terms, a landing page may refer to any type of web page that a visitor lands on. But, in the world of marketing, a landing page is known as a website page specifically designed to collect emails or to boost conversion rates.
Take a look at the Shopify’s free trial landing page for example. This page has been designed to do just one thing: collect emails. Notice that this page features a clean and a minimal design. There are no sidebars, navigation bars, or links to other pages. So that the users are left with no option but to enter their email to sign up or leave the site.
There are many types of landing pages, such as landing pages focused on PPC and SEO. But, basically, what a landing page does is limiting your visitor’s options to focus their attention to a single call-to-action.
Why Should You Use Them?
Unlike ordinary business websites, which are designed to educate your visitors of a company or a service, landing pages are optimized to capture leads and to persuade users to take action.
If you’re promoting a free eBook, a free course, a free trial, or any other type of marketing campaign, you can use a landing page to collect more emails and improve conversion rates of your campaign.
More landing pages the better. According to HubSpot, companies with 40+ landing pages get 12X more leads than those with 5 or less.
More Benefits Of Landing Pages
If all of the above stats and reasons weren’t convincing enough, here are several more reasons to start using landing pages.
Promote Your Products
Featuring multiple products or offers through a single page might sound like a smart way to convert more of your visitors into customers, but it will only lower the number of leads you get through the page.
Providing too many options will mentally exhaust your visitors. Instead, creating single landing pages for each of your product will increase focus on products and increase your chances for scoring more leads and sales.
Run A/B Tests
The best benefit of landing pages is the ability to run A/B tests with different features and elements on your page to figure out which works best. This allows you to experiment with new strategies to generate more leads, rather than sticking to a single static design.
Target An Audience
You can also use landing pages that serve a single purpose to target specific audiences and drive them to take action. Which is quite difficult to achieve with a multi-purpose business website.
Repurpose Old Content
Do you have an old eBook that generate slow leads? Create a new beautiful landing page for it and shine new light on your old product. With landing pages, you’ll be able to get more out of your old offers and products.
Gathering smart insights becomes extremely simple through landing pages. Integrate heatmaps and analytics to see where your visitors are clicking and find why they are leaving, so you can test new tactics and improve the design.
Dell created 1000 landing pages to boost its website conversion rates by 300%, but you don’t have to create as many landing pages. If you continue experimenting, trying out different designs, and create multiple landing pages, you will reach there in no time.