A landing page is an effective way of generating leads for your brand or business. A well-designed landing page is a welcome mat that converts visitors into prospective customers. Some marketers underestimate what a good landing page can do for a brand. This landing page checklist can help you get the most out of your landing pages.
Does it look like an ad?
As contradictory as it sounds, your landing page should not look like a generic ad. If your landing page is badly designed, visitors might mistake it for a popup and accidentally close it. This can of course hurt your traffic. Your landing page should stand out, but its design should not resemble that of an everyday ad. Make sure that visitors can tell from a glance that they’re in your website.
Are you using more than one landing page?
You don’t have to stick to using just one landing page. Most websites rely on multiple, unique landing pages to generate leads. Redirect visitors to a specific landing page based on where they came from, and accommodate the different demographics you’re trying to cater to. Using multiple landing pages is especially important if your business offers a variety of services. If you’re going to use multiple landing pages, make sure the pages still share a cohesive design. Quality should also be consistent.
Are you asking for too much information?
Don’t go overboard with your fields. Asking for people’s name and emails is necessary, but asking for more might lose you leads. Don’t ask for things like people’s addresses, ages, or phone numbers unless you absolutely need to. Additional information fields, particularly ones that might feel too personal, can cause visitors to think twice. Should they really be giving you this information? What are you going to do with it?
Does the page look credible?
Visitors are always looking out for signs of credibility. Include reviews or testimonials, or trust icons that can help reinforce the fact that your brand is legit.
Does it have a killer headline?
Your landing page should have a headline that captures your visitors’ curiosity. It should be succinct and aligned with what your brand or business is all about. The headline is your first attempt to convince your visitors that you are worth their attention. Remember that people have short attention spans on the Internet. Your landing page’s headline should be something that visitors remember even after they leave your site.
Is it mobile-friendly?
Mobile devices account for a high percentage of online traffic. Make sure your landing page looks just as good on a 4-inch phone as it does on a wide-screen monitor. To guarantee this, make sure the page doesn’t take forever to load, gets your point across in 100 words or less, and has a clickable call to action.
Does it have social share buttons?
Include social share buttons on your landing pages if you can. A simple tweet or post on Facebook can generate a lot of visits for your site. You shouldn’t clutter your landing pages with distractions, but social media buttons are an acceptable extra.
Your landing pages are worth spending money on. A professionally designed landing page is much more effective at generating leads than something you’ve cobbled together yourself. Remember that a landing page is a visitor’s first impression of your site. Figure out what works and what doesn’t, don’t overload it with distractions, and make a conscious effort to speak the language of your target audience.