Landing pages are an essential part of every website. They are an indispensible aspect of the marketing process. Despite this, some websites don’t acknowledge the usefulness of a landing page. If you’re on the fence on whether or not your site should include a landing page or two, consider the following. Here are five ways a landing page can help you drive customers for your brand.
They simplify the conversion progress
Tailor-made landing pages make it easy for visitors to do what you need them to do. For example, if you’re selling an ebook, you can direct visitors to a landing page specifically made to promote said ebook. Landing pages are flexible. You can make landing pages that are only focused on capturing people’s emails as well as pages that only focus on selling a specific product. As a general rule, your site should not be relying on just one landing page. Create multiple landing pages to fulfill different purposes. Visitors should be funneled to a specific page and not just be directed to a single, general-purpose landing page.
Landing pages make your brand more credible. A well-made page represents a brand that is confident in what it wants to achieve. A good landing page presents a unified goal or task that a brand is actively working towards. Landing pages facilitate audiences in a way that reminds them that you know what you are doing. Badly-made, terribly-formatted landing pages achieve the opposite result. Landing pages that look like they were designed by a professional instill confidence in your readers and help them understand on a subtle level that your brand is worth considering.
Provide data and other insights
Analytics are an important part of any marketing campaign. On social media, it’s important to find out which tweets or posts are getting the most attention. With content marketing, it’s important to find out which articles are capturing people’s attention and which are not.
Landing pages help generate important data that you can later use on other marketing campaigns. Creating multiple landing pages helps you learn which methods are capable of garnering the most attention. Do your visitors prefer landing pages that get straight to the point? Do embedded videos improve engagement in your landing pages? Are you making any sales from a specific landing page? How much time do your visitors spend on a specific page? Answering just a few of these questions can help you define your target audience and improve your marketing strategy.
“Coming soon” pages are a great way to build up hype
Landing pages present an excellent opportunity for startups and upcoming products alike. You barely need any programming and design skills to create a “coming soon” page for your brand or product. There are a ton of templates you can use to create a page. Additionally, “coming soon” landing pages are a great way to measure people’s interest in whatever it is you’re promoting.
Grows email lists and social media following
Landing pages complement your email marketing campaign. Landing pages are a great way to collect people’s emails and other relevant information. Landing pages with signup forms are one of the most common ways to collect data from visitors. Include buttons that opt-in visitors to your newsletter. You can also include social media buttons on your landing pages to make it easy for people to find you on social media.
Landing pages don’t cost that much to create and maintain, but the benefits they provide your brand are tremendous. Don’t hesitate to include landing pages in your site as they provide benefits not only to your brand, but also to your other marketing campaigns as well. Get professional help if you want to create effective landing pages.