Although attracting more web traffic to your site means that you’re exposing your brand to more leads, it doesn’t necessarily mean that those leads are qualified. Qualified leads are consumers that have an actual interest or need for your product or service – and that are not only willing to purchase that product or service, but are able to as well. Some leads simply aren’t a match for your brand for one reason or another. Continue reading “3 Ways To Attract Qualified Leads”