If your business doesn’t already have a landing page–it should. A landing page is a one-page website–usually separate from a company’s main site–which gives potential customers a quick glimpse of a product or service and encourages them to buy. They are a great way to increase conversion rates. By limiting options, landing pages guide potential customers to a specific goal. It is a quick way to engage customers and having a well-designed, easy-to-use page will draw customers in. Knowing the key elements of an effective landing page should build a positive reputation for your brand and increase sales. So what makes a great landing page?
Know Your Goal
Consider what you want visitors to do. Do you want them to sign up for e-mails, buy your product, or register on your site? Keep in mind that throughout the process of creating your landing page that you want to highlight this goal. Customers will want to skim through your site to find out how what you’re offering will be of value to them.
Stunning Design
The layout of your landing page should be well-designed and captivating. The goal is to keep the visitor on the page as long as it takes to get invested in your products or services. Using a design that guides the eye toward your goal will support increased conversion. You can accomplish this by using design elements like emphasis and visual hierarchy. And, of course, make sure that your landing page is mobile friendly!
Call-to-Action Buttons
Call-to-action buttons are what you want visitors to click, so it’s important that when designing your landing page you put emphasis on these buttons. Consider placement, text, and style, when placing your call-to-action buttons. You will want your first one to be placed at eye-level so that it is the first thing visitors see. You should also place another one after you provide some information about your product or service, as well as at the end of the page.
Placing call-to-action buttons throughout your landing page is more convenient for visitors so that they don’t have to scroll up to the top of the page. The text of your buttons should be more than just ‘buy now.’ It should be specific and tailored to the needs and wants of the consumers. You should aim to make them stand out from the rest of the design, while also maintaining cohesion.
Enticing Copy
When it comes to producing copy, you don’t have much room for information. That’s why it’s important to make each word count. And while it’s great to be direct, being overly aggressive can put people off. Use powerful language to evoke an emotional response that will make potential clients want to click your action buttons. Words like ‘you,’ ‘easy,’ and ‘save’ are encouraging and focus on the customer’s wants and needs. When you use the customer’s voice in copy, they are more likely to see the value in your offer.
Easy to Use Forms
Forms should be just as attractive as the landing page, but not overwhelming. Keep it simple and to the point. Consumers don’t want to take too much time entering their information. You’ve got them hooked, now keep them hooked!
A landing page that is quick to skim and visually attractive can work wonders on turning viewers into customers. Remember to concentrate on your goal and build your landing page around it to successful hook potential customers. If you guide viewers with gorgeous, well-flowing designs that draw them in, emphasize your call-to-action buttons, you will stand a much better chance of sealing the deal!
