Does your business have a blog? Would you like to see your blog bring in more leads for your business? You likely already know that you need to create unique and engaging content on your blog to get noticed. However, there is more to successful blogging than that. You also need to have a strategy to generate leads through your blog if you want to achieve the best results possible from it.
1. Place Opt-In Forms Around Your Blog Content.
The first thing you should do is place opt-in forms throughout your content whereby utilizing different areas of your blog to introduce your visitors to your various “calls to action.” It is important to have a clear and concise call to action for your opt-in submission form if you want people to sign up for it. By having effective opt-in forms, you will be able to determine which visitors engaged with your content and want to hear more about the content that you are offering. Once you have their information, you can then put them into a sales funnel and keep marketing to them.
2. Create Free Content.
You will need to consistently create free content for your visitors. Free content is one of the best lead generators you can use, because the visitor is getting something valuable in return for their contact information such as an email address or phone number. However, the process needs to be a two-way street. By creating and giving away valuable, quality content, they will be happy to give you their contact information so you can market to them further.
3. Provide Incentives For Sharing.
Providing an incentive — such as a contest or free product — for sharing your content with others is a strategy that you will want to be sure to implement. If you offer your visitors something for free, they will be motivated and an even get excited about you and your company. This will help you get in front of more eyes and capture more leads. Always look for and consider different ways to incentivize your readers for sharing your content with others.
4. Use Pop-Ups.
Another very good strategy is to use a pop-up. The fact is, if you put a call to action in a pop-up, it is going to receive a lot more attention than it would otherwise. Many businesses are using these to increase their own lead generation on their blogs with much success.
Now that you understand some of the strategies for using your blog to effectively generate leads, it is time to put them into practice. Although it does not take a lot of money, building a blog and generating quality leads with it can be a time-consuming and tedious endeavor at first. Keep in mind that it is well worth the effort. Once your blog is built and maintained, it will consistently bring you good, quality leads.
