A good landing page can make the difference between your online business being successful or not. Many startups and small businesses don’t have the budget to employ a professional copywriter to write compelling landing page copy. They think that they’ll never be able to convert without a pro writer.
If you can resonate with this struggle, don’t worry — you can still write a stellar landing page that converts. The following three tips will help guide you in the right direction to write an awesome landing page that’ll ensure customers hit that all important ‘Buy’ button.
1. Focus on the customer.
There’s an old copywriting mantra that goes ‘features tell, benefits sell’. You need to write your landing page with this in mind. Prospective customers will choose your product or service over those of your competitors if you can really drive home the benefits of what you are selling.
As you are writing, get into the mindset of your prospects. What do they want from your product or service? They don’t care if your product utilizes cutting-edge technology. They want to know what the benefits of the technology are. They want to know how your product or service will improve their lives in some way. It is your duty to tell them this on your landing page.
2. Be clear and concise.
You don’t have to be an amazing writer to compose an effective landing page. The skill is in conveying your message in a clear and concise manner. This means limiting jargon that your customers may not understand.
A good way to write your landing page copy is to ask yourself, ‘would a ten-year-old understand this?’. Try and focus on using short, simple sentences that describe exactly what you are selling and how it will be useful to your prospects. Being clear with your wording trumps complex sentences when it comes to effective website copy.
3. Use persuasive language.
The use of persuasive language is where the real skill of a professional copywriter comes to the fore. But you can do it too– it’s not that complicated. Remember that the goal of your landing page is to entice customers to buy your product or service. The only way to get them to do this is through persuasive language.
Being persuasive incorporates a number of factors, but two you can focus on for your business are tone and diction.
The tone of voice you use in your copy helps your prospects connect with you. The easiest way to develop a recognizable tone is to personalize your company. If your company was a human being, what would it be like as a person? Identify those traits and use them to develop your tone. For example, if you’re selling an SEO consulting service, you need to come across as reliable and knowledgeable in your writing.
Your choice of diction is also crucial in selling your product or service. You need to use powerful words that speak to readers. The most powerful copywriting word is ‘you’. This is because it speaks directly to readers and helps them feel like your product or service was designed with them in mind. It is a good idea to sit down and brainstorm some more powerful words and use a selection of them throughout your copy.
So there you have it, three great tips for writing effective landing page copy. As you can see, it isn’t too difficult to write something that will help sell your product or service. Spend a few hours writing your website’s home page, while honing in on the above points The rewards will be worth it.